Wolff Blog

What's New

3 January 2019

But… it just tastes like coffee?

Peter Wolff started his coffee career in 1984. On a train ride home after derailing his university course, he knew clearly what he wanted to do, roast coffee.

34 years later, he has build a roasting business, that has provided him the opportunity to work with many coffee producing families, co-ops and communities. From his gained experience he has created a unique forum to share his expertise in the form of a Coffee Tasting Session. Giving customers the opportunity to taste coffee and get a better understanding of the connection between the farmer, the roaster and the consumer.

What does it all mean, it tastes like cofffee? Acidity, flavour notes, viscosity, bitterness, sweetness, on the finish… is it time to refine your coffee mojo?

On the first Saturday of every month, Peter provides these free Coffee Tasting Sessions from 9am – 10am at Wolff College of Coffee, Wolff Coffee Roasters, Hendra.

Discussing numerous coffee varieties by tasting a selection of coffees both black and milk based.

This is a fun experience allowing you to discover new flavours and understand your own coffee palate, plus walk away feeling caffeinated and educated by a master and veterin of his field. If you are indeed a coffee lover and think you could learn a thing or two about coffee, why not pop along?

Author: Penny Wolff


10 December 2018

Young Gun Barista

Yes please I want to be a Barista.

Getting a foot in the door for that barista job you’ve always wanted can seem impossible when experience and knowledge is often a prerequisite to a role in a cafe.

At Wolff College of Coffee we are super excited to be introducing a six week “Young Gun Barista Course” aimed at closing that gap and enabling school-aged participants with the skills to hit the ground running. Ideal for students, this course is suited to those looking to gain experience before obtaining employment in a cafe for the first time.

All enrolled “Young Gun Baristas” have the opportunity to engage in the vortex of Specialty Coffee through a series of sessions starting on 26 February, 5 March, 12 March, 19 March, 26 March, 2 April 2019, starting at 4:30pm and concluding at 6:00pm daily. At the end of the six week course, participant baristas will then have the opportunity to take part in a “real” 2 hour ‘work experience’ shift on the Big Bad Wolff Espresso Bar in Hendra.

The clincher, in order to apply for the work experience shift on the bar with all our pro baristas, participants must have attended and completed each session in the series. What an awesome opportunity for school leavers to get themselves in the mix and learn the craft of espresso in the process.

Author: Penny Wolff


15 October 2018

3 ways to ensure you have the right professionals in your business…

And it is not just treating everyone in your team with the same respect you would give to the CEO.

Often, I am asked to speak at events and conferences about the culture of our business and I am asked “How is it your team of employees, always seem so happy?” My response goes a little something like this… The true measure of the success of our business is not our annual profit, but how happy our team of employees present. At Wolff Coffee Roasters we have a mission to raise a culture of highly competent coffee professionals, consistently delivering exceptional coffee experiences. To do this we have established 3 key ways to ensure we keep our team well grounded to this mission.

Growth Mindset – Shared leadership lacks real impact if the professional does not operate from a core belief that all have the potential to grow. There are so many professional benefits in taking on a “growth mindset” over a “fixed mindset”. This includes the belief that intelligence can be developed, learning happens from negative feedback, persisting in the face of disappointment, experiencing discomfort to embrace new challenges, having an innate desire to learn and seek opportunity for ongoing development leading to higher levels of achievement.
Embedded Coaching Model – A solution focused approach ensures you do not get bogged down in the “problems” which affects your teams mood and capacity to move forward towards a positive outcome, but allows your team to find creative ways to find solutions to different situations that may occur in the work environment. A coaching culture involves the professional working with either an internal or executive coach to assist them in discovering their full potential.
Learning Opportunities – Not all learning in the workplace is planned. Many learning opportunities are those little informal, unexpected moments when the professional engages in a conversation with a team member aimed at facilitating the employee to learn from an experience that has just occurred or to solve a problem that has just arisen. These moments are often called “coachable moments” and should be carefully considered in your work context to ensure they are delivered in the right way at the right time for maximum impact.
Happy team, happy life.

Author: Penny Wolff


3 October 2018

Black IPA – just got hot and caffeinated…

Willkommen to Oktoberfest 2018.

Join the celebrations of all things German and celebrate Oktoberfest. Known as the world’s largest beer festival held in Munich, Bavaria Germany throughout October. This month Wolff Coffee Roasters brings to you yet another delicious seasonal blend, but this time it pays tribute to this glorious festival, with a beer style blend, celebrating flavour and quality.

Tasted with our friends at BrewDog for an expert opinion. This blend has a beautiful rich body that has been likened to a “Black IPA” with full fruit forward characters and sweetness rounded out by spice.

Beautifully crafted by bringing together two character coffees: Mexico Guadalupe Zaju and Colombia Castillo Natural. In the cup think mulled wine, creamy toffee and yellow grapefruit acidity. This coffee is all kinds of Wunderbar!

“Ein Prosit der Gemütlichkeit”.

Author: Penny Wolff


19 September 2018

Capricornio Coffees Obsessed too!

Meet Luiz Rodrigues the leader of his pack in Brazilian Specialty Coffee (pictured here with Aida Batlle) and yes he is heading down under and will be making a guest appearance at Wolff Coffee Roasters on Wednesday 26th September. We are all just a tad excited! This is an amazing opportunity to meet an awesome coffee producer and learn all about life at origin.

Luiz has a very interesting tale to tell, of his unique HONEY MOON processing method coffee. Luiz explains in 2017, after 13 years of mishaps, investments, studies, and a lot of dedication and love for coffee, he had the opportunity to join the Aida Batlle Selection Program in partnership with Capricornio Coffees. With Aida help, he continues to explain, we accepted the mission of developing something innovative and unique, that could change the perception of Brazilian coffees quality and could be presented to the demanding and select Australian market in partnership with, yes you guessed it his friend Peter Wolff. Yes, this is where we come in…

In 2018, after 20 years, this story of principles, values, hard work, dedication, commitment and a lot of respect for his roots was crowned with the magnificent action of Wolff Coffee Roasters in connecting Luiz story to our coffee community, using Luiz HONEY MOON coffee at the 2018 Queensland Aeropress Championship.

Endless gratitude to Luiz for taking the time out of his busy schedule to share his story and love of coffee with us next Wednesday 26th September 5pm – 7pm, at the Wolffpack Headquarters. Admission tickets are $10.00 and are available for purchase online only with light refreshments provided. All the proceeds raised from this event will be donated to Dancing CEO’s for Women’s Legal Service Qld, on behalf of Wolff Coffee Roasters. Don’t miss out folks!


Author: Penny Wolff


16 September 2018

Strong Women Strong Coffee

International Coffee Day is celebrated around the globe on the 1st October. This year, we are delighted to inform that ‘The International Coffee Organization” has chosen a very special theme: ‘Women in Coffee’.

We appreciate that women play an integral role in the whole coffee chain, from farming to processing to trading to roasting to brewing to tasting. We value all the women who touch our business, like Aida Batlle a well regarded female coffee farmer, our large team of skilled female baristas, our CFO and CEO just to name a few. We are so proud of our team at Wolff, acknowledging that 50% of our valued employees are women. We advocate for equity and equality in the specialty coffee sector.

The 2018 campaign for International Coffee Day goes beyond just paying homage to women in coffee! At Wolff Coffee Roasters we are all about empowering women where ever we can.

For the first week of October, to celebrate International Coffee Day, we will be donating $1 from every cup sold to Women’s Legal Service Qld for Dancing CEO’s. Owner Penny Wolff has accepted the challenge to be a Dancing CEO in 2019 and hopes to raise $20 000 for this pertinent cause to assist women experiencing domestic violence.

Hope to see you in October for a strong coffee to support our strong women.

Author: Penny Wolff


3 September 2018

Putting a little spring in your step…

Being able to create delicious coffee blends based on seasonality of fresh crop is one of the absolute joys of working in the coffee roasting business. The craft of blending provides opportunities to create amazing new flavour profiles that will tantalise the customers palette.

This Spring, Wolff Coffee Roasters has accessed some excellent green bean selections, making it possible to create a blend reminisce of a beautiful bouquet of flowers. With the combination of Ethiopia Kochere natural processed, Peru Cajamarca washed and Colombia Hugo Trujillo washed, we are delighted to present a delicate floral cup, aptly titled Springtime Blend.

The first sip of espresso brings lilac and lavender up front, layered with rose, cherry and maple syrup. When served with milk, it forms into smooth, sweet, creamy butterscotch tones that lingers in your mouth beautifully.

We are so delighted to have our Springtime Blend now available at Big Bad Wolff Espresso Bar, it is also available with many of of coffee partners and can also be purchased in take home packs 250g, 500g and 1kg, roasted for espresso.

We hope it adds a little pep to your step.

Author: Penny Wolff


12 August 2018

2018 Wolff Barista Meister

In 2018 the Barista Meister returns, with baristas from near and far ready to battle it out for the title. Wolff Coffee Roasters is super excited to be hosting this awesome coffee event on Wednesday August 15, on People Day (Ekka Holiday), kicking off at 8.30am.

What is the Wolff Barista Meister I hear you ask? Biannually we gather a team of budding baristas who train for 8 weeks at “The Wolff College of Coffee” to compete for the title of “Barista Master”. Each barista delivers a ten minute service, during this time the barista is required to dial in to a brew recipe for their chosen coffee blend, prepare and serve two espresso and two milk based beverages. The baristas technical abilities will be evaluated by a technical judge and two sensory judges evaluate the baristas beverages and the presentation as a whole.

This year the barista competition has an added twist, with competitors then battling it off against a machine. Yes barista versus machine. The machine of choice is the Eversys Cameo, the technology in this machine, we believe is truly exciting. Eversys has developed a leading-edge technology that is all about quality, consistency, productivity and connectivity. The market views Eversys’ espresso quality as comparable to that produced by traditional baristas. So we thought why not test out this theory.

Curious? We would love to see you on Peoples Day at Wolff Coffee Roasters. Good news, Big Bad Wolff Espresso Bar will also be open to the public from 7:30am – 2:00pm also.

Author: Penny Wolff


3 August 2018

Has coffee done a complete 360?

While you might like to enjoy a perfectly roasted, ground, dosed, groomed, tamped, precision extracted, silky textured latte from your local cafe each day, research confirms that it’s actually instant coffee that most still drink at home.

Ready for another “a-ha!” moment? INSTANT COFFEE could very well be back! If you could enjoy delicious coffee, efficiently prepared, anywhere, anytime with a lot less fuss and zero coffee waste could you be converted to try instant? It’s an amazing opportunity to bring accessibility, flexibility and transportability to the Specialty Coffee Scene.

Instant products are hot in the market right now. Some would say owing to the development work of Neil Day at Perfect Coffee (Blue Bottle Coffee), Kalle Freese’s startup (Sudden Coffee) both in San Francisco. More recently in Brisbane Marcus Allison (Instant Specialty) has also delved into the Instant Specialty world. Taking Specialty roasted coffee and carefully extracting and then freeze drying to create a high level quality Instant Coffee.

The convenience, versatility, and branded experience of instant coffee could make it an attractive consumer product in our already established market, where we have now done full circle. As instant coffee seeks to shed its commodity image and seeks to sustain consumer interest with a clear focus on quality and flavour, specialty instant could this very well be the answer.

Author: Penny Wolff


19 July 2018

Queensland AeroPress Championship Hosted by Wolff Coffee Roasters

Okay, this is how it rolls…

The World AeroPress Championship (WAC) have been around since 2008. Since that time; competitors have created new ways to press, prepare and even present their final brew.

Hard, to believe by some I know, but WAC is indeed a global coffee-making competition, designed to find the world’s best cup of AeroPress coffee. Each season a series of regional and national competitions are run and independently hosted across 60 countries, which culminates with the World AeroPress Championship final. Again in 2018 Wolff Coffee Roasters is super excited to be hosting the Queensland AeroPress Championship on the 15th August 2018 3pm – 9pm (why not it’s Ekka Peoples’ Day).

The best thing is AeroPressing is all about the coffee. No fancy latte art, no hours upon hours waiting for a cold drip, no bells and whistles that come along with nitro, just serious coffee without being too serious.

If you live and breathe coffee but have never witnessed the AeroPress Championships; now is your time. If you’re hearing about this amazing new brew style for the first time right this second and are keen to learn more, get yourself an AeroPress from our online shop or instore at Big Bad Wolff Espresso Bar.

Whether you’re a 9-5 working professional (who drinks way too much coffee), just a coffee lover, retail worker, life learner, caffeinated kid, or even moonlight as a lumberjack-bearded shot slinger; This event is awesome and for you.

This year all the proceeds raised will be donated to Dancing CEO’s for Women’s Legal Service Qld, on behalf of Wolff Coffee Roasters. Giving to others is important to the team at Wolff Coffee Roasters, through this event we hope to raise much needed finds to assist women experiencing domestic violence.

Spectator admission is $10 (which includes one beverage kindly supplied by BrewDog Australia). As well as witnessing many competitors work their AeroPress magic, Wolff Coffee Roasters are providing a gourmet sausage sizzle (with BrewDog Elvis Juice Grapefruit infused IPA onions), beer and cold drinks available to purchase. Spectator tickets are limited so get in fast folks.

Author: Penny Wolff


11 July 2018

Urgency Addiction

On the 3rd July I had the pleasure of attending an introduction to Holistic Decision Making Workshop with Dan Palmer. The workshop was a fluff free assistant in understanding the practice of Alan Savoy’s Holistic Management Decision Making Framework and also the ideas in Robert Fritz’s book The Path of Least Resistance.

During this workshop one particular area raised by Dan really resonated and I believe many others who attended, similarly related, the common bond being we all worked heavily in hospitality businesses. Having gained some experience in the service industry personally and working the floor of numerous cafe businesses, one develops a sense of important urgency that only those who work in hospitality can really understand.

Honestly it is like an addiction to urgency. Let me set the scene of how everything becomes urgent and important. Customers keep rolling through your door (yippee!), you do this, do that, make this, serve first, seat next, answer that call, heat that muffin, ring that supplier, make this espresso, assist that customer, serve this table, wipe that spill. Oh yes you become a whiz at making decisions instantly and with an ever so urgent important flair. Everything seems so important at once and you do your best to keep all customers happy. But really most of it is not important, nor even urgent. Oh yes, my name is Penny Wolff and I am an urgencyaholic.

But what actually happens when you clock off from work? If that is even such a thing. Well you actually struggle to clock off from urgency important mode. Continuing to deal with everything like it is an emergency. Dan highlighted the significance of recognising that there are actually four quadrants to this Urgency/Importance Matrix.

1. Important Urgent
2. Important Not Urgent
3. Not Important Urgent
4. Not Important Not Urgent

Have you completely lost sight of what is actually urgent and what is actually important? My addiction meant I would just push through and make things happen. Not anymore folks, time to come down off the high of the day and recognise that some decisions are actually not urgent and there is actually something else more important. Time to stop chasing goals solving problems and start using my entire body and mind not just my head when making decisions. What is most important is developing clear Quality of Life Statements and living by them, that is the answer.

In a sense the real work starts after you make this decision. Do you have quality life statements that you live your life by?

Author: Penny Wolff


1 July 2018

Queen of Pops Australia selected in the Future Foods Bentleys MKtReady Incubator

Queen of Pops Australia was tickled pink to recently be selected to participate in the Future Foods Bentleys MktReady Incubator Program for 2018. The Incubator program was held in June at The Marriott Brisbane and it included a three-day intensive program followed with mentoring sessions designed specifically for food businesses with aspirations for growth in their market.

As part of Brisbane Marketing’s Future Food Initiative, the program offered attendees wonderful strategies, tools, conversations, techniques and approaches delivered by Bentleys, combined with business knowledge and advice delivered by industry experts. Added value at these types of events is the opportunity to meet and network with numerous industry leaders of from other food and beverage businesses in what is an exciting, thriving and collaborative industry here in Brisbane.

A highlight was Zarah Prior from Brewdog who really made us all sit up and listen. She encouraged us to re-write the rules of business and truly motivated the audience to “bleed your own brand”. Brewdog is an excellent example of crafting a culture, turning customers into brand ambassadors and delivering quite simply a great product. Many parallels could be drawn from Zarah’s examples that is similar to the craft coffee scene, this resonated strongly with us. This chance meeting with the Brewdog ladies (Zarah and Mimmi) has led to a wonderful collaboration for a future event for Wolff Coffee Roasters which we are super excited about.

Two other wonderful key note addresses came from Bernadette Ericksen and Cameron Turner. Bernadette from Flavour Creations discussed her amazing product innovation and growth all stemming from the need to assist dysphagia patients. Her business journey was incredible to hear and rightly so she was awarded the Telstra Women’s Business Award winner last year. Cameron Turner also shared so many great ideas through his life journey that led to the creation of his drink product Perkii. Interestingly, his delicious drink evolved out of thorough university research, which led to the decision to create this unique drink. Perkii is jam packed with healthy good bacteria and tastes amazing too.

Queen of Pops Australia was delighted to attend the Future Foods Bentleys MktReady Incubator, thank you Brisbane Marketing for this opportunity and exposing us to invaluable learnings and shared experiences that will assist us for future growth.

#MktReady #FutureFoodBNE

Author: Penny Wolff